If ever you wanted proof that money rules over all else take a look at the recent news regarding Mike Ashley (current Chairman of Newcastle United FC) and his attempt to sell the naming rights to St. James' Park.
I think we can all agree that at this point in time, more than ever, Newcastle are a club in need of money. However, they aren't facing any immediate, catastrophic danger (unless there is something we, the fans, arent being told). Why is it necessary then, to auction off the name of a stadium that is a Mecca to tens of thousands of Geordie faithful? If Newcastle need money so badly, how is it that Mike Ashley is able to promise a £20million injection for the good of the current squad when they are in fact sitting, however uncomfortably, at the top of the table? Whatever the price tag placed on the naming rights of the stadium, I can't help but feel as though it isn't worth it. The name itself will never change. The fans, I'm sure, will always refer to their sacred place as St james' Park despite a 30ft tall, 'Tesco' or 'Exxon' sign hanging from the facade of the ground. All this would do, in my eyes, is cheapen the club in the eyes of so many, and at this moment in time, Newcastle already sit in 1st place in the category of Most Watched UK drama poll, ahead of both Corrie and Eastenders. Compelling as it is watching this saga unfold, it is painful. All a change would do would cause Mike Ashley to require ten times as many bodyguards whenever he comes within 100 miles of the North East.
If anything, this issue goes far beyond its repercussions on the local faithful. It is yet another reminder of the extent to which capitalism and amoral business practice dominate our world. How valuable is money, really? Where and when will we draw the line?
I hope to see plenty of fans flocking to the stadium should a deal for the stadium come close to being made.
If anything, Ashley should buy the rights to the name himself, name the stadium after Sir Bobby Robson, and in the process save what litte of his reputation (if any) that still remains. Worst of all, this (closet Sunderland) 'fan' has thus far given more ammunition to Newcastle's bitter local rivals than any Englishman could ever hope to fire at France.
-Two Newcastle Fan's who want to continue to go St. James' Park
image: http://www.bbc.co.uk/tyne/content/images/2008/05/30/st_james_park_sign_470x150.jpg